Project Name
Writetic
Focus
Marketing Optimization
Tech Stack & Tools
Writetic is an AI-powered marketing platform designed to streamline content creation, campaign management, and team collaboration for small to medium-sized marketing teams. The platform integrates intelligent writing assistance, automated content optimization, and seamless team coordination tools to enhance productivity and creativity.
The Objective
The objective was to design and develop a fast, user-friendly landing page in Figma and Webflow, ensuring an approachable and simple experience tailored for non-tech users. The design prioritized clean visuals, intuitive navigation, and clear messaging, while development focused on performance optimization for fast loading speeds, enhancing usability and engagement.
Supercharge Your Marketing with AI-Powered Collaboration
I designed a dynamic hero image that visually captures the power of an AI-driven collaborative workflow built for digital marketers. The design highlights team management, real-time collaboration, and the intuitive Article Wizard, which guides users through a step-by-step content creation process—from idea generation to outlining, defining talking points, and generating marketing visuals. The composition and visual elements ensure a clear, engaging, and user-focused representation of the platform’s capabilities.
Optimized for fast load
I implemented Lottie animations to showcase product features in a smooth and lightweight way, replacing heavy GIFs that slowed down performance. By using Lottie’s vector-based animations, I significantly reduced file sizes, improving page speed and responsiveness. This optimization led to a faster-loading landing page and a noticeable increase in its Lighthouse performance score, enhancing both user experience and SEO rankings.