Project Name
Semrush
Focus
Marketing Optimization
Tech Stack & Tools
Semrus is a leading provider of SEO and digital marketing tools, offering an advanced suite backed by an extensive index of keywords, backlinks, and advertising data. With industry-leading features, Semrus helps businesses optimize their search performance, track competitors, and refine marketing strategies with precision. Hired to contribute to their Enterprise Competitive Intelligence product, I focus on crafting solutions that empower enterprises with deep market insights, competitive analysis, and data-driven decision-making to stay ahead in the digital landscape.
The Objective
The objective was to lead the marketing materials and landing page development for the launch of Semrush Enterprise CI, a new SaaS solution. This involved creating engaging, high-impact marketing assets and designing conversion-focused landing pages to effectively communicate the product’s value and drive engagement among enterprise users.
Stylized chat bubbles
Having proficient knowledge of 3D apps, I modeled a pack of 3D chat bubles to be used as both elements for the landing page, as well as the decorative element used in the Marketing kit.
Styling the pages
The guide was designed in a chat-style format, aligning with the "21 Questions" theme. Each page presents a question-answer exchange, enhanced with custom charts and visuals to create a clear, engaging experience that seamlessly guides the reader through the eBook.